About Me
Born in the US and raised in London, I’ve been shaped by two cultures — which probably explains my curiosity about people, systems, and how design fits in between. I have a background in both conceptual visual arts and psychology, which merged naturally into a passion for designing beautiful, purposeful digital experiences.
Most recently, I’ve been working at Unibuddy, a fast-growing EdTech company that connects university students and prospects through peer-to-peer conversations. I started as the product designer in a cross-functional squad (the “three amigos” — design, product, and engineering), focused on bringing actionable insights to university staff through the Unibuddy admin dashboard. Our goal was to empower university teams with the data and tools they needed to improve their recruitment strategies and better support their ambassador programs.
Over time, my role expanded as I continued to evolve the admin experience while also taking on core work across Unibuddy’s ambassador app, the student-facing chat platform, and a new AI assistant designed to help prospective students get instant answers and connect with the right people — whether student ambassadors or university staff.
Most recently, I was promoted to Senior Product Designer, becoming the sole designer at Unibuddy. I now work across three squads and five products, partnering closely with product and engineering leads to ensure we’re delivering thoughtful, scalable experiences for all user types.
Before that, I was part of the first year of MindGym’s digital transformation, joining a cross-functional, agile team to build out their new digital proposition. I helped take the product from early research and concepting all the way to launch with global clients like Kelkoo and Jardines, constantly iterating based on testing and user feedback.
Earlier in my career, I owned the product design function at Reelay, an art/tech start-up, where I led everything from market research and interviews across Europe and the US to prototyping, testing, and designing the final product experience. It taught me a lot about wearing multiple hats, collaborating with stakeholders, and translating complex ideas into intuitive interfaces.
Throughout my journey, I’ve stayed passionate about working in mission-driven industries that value creativity, collaboration, and real impact. I thrive in hands-on roles where I can work end-to-end — from uncovering user needs to delivering thoughtful, elegant solutions.
